Bigstep Resources

Our techie teamwork involves pushing applications to their limits. Our mission is simple: make sure we get the highest performance possible out of each setup we test, then use that knowledge to constantly improve our services.
Read more about our findings or common work with our partners.

Online Retail

Abstract:

The focus of this case study is one the largest online retailers in Romania - this retailer generates massive amounts of data on a daily basis. The data is captured in multiple systems; it is aggregated and queried to be displayed using a BI application in a near real-time interface.

What’s Inside?

See how Bigstep helped the online retailer to:

  1. Gain a real-time 360-degree view of the customer journey and experience across data from a large number of interaction points.
  2. Improve the return of targeted marketing by creating customer fine-grained, real-time segmentation based on predefined customer models and personalized campaigns.
  3. Increase customer lifetime value by increasing customer retention and performing churn prediction.

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