Abstract:

The focus of this case study is one the largest online retailers in Romania - this retailer generates massive amounts of data on a daily basis. The data is captured in multiple systems; it is aggregated and queried to be displayed using a BI application in a near real-time interface.

What’s Inside?

See how Bigstep helped the online retailer to:

1. Gain a real-time 360-degree view of the customer journey and experience across data from a large number of interaction points.
2. Improve the return of targeted marketing by creating customer fine-grained, real-time segmentation based on predefined customer models and personalized campaigns.
3. Increase customer lifetime value by increasing customer retention and performing churn prediction.